ARKA attends Euroshop 2023 held in Dusseldorf, Germany

Fri Feb 10 2023

ARKA attends EuroShop 2023 held in Dusseldorf, Germany

ARKA team will visit EuroShop 2023 in order to gain a deeper understanding of the industry's evolution, stay up-to-date with the latest trends, and explore solutions to the challenges faced by companies in the industry. EuroShop 2023 is the World´s No. 1 Retail Trade Fair, where the retail world comes together.

The Hot Topics of EuroShop 2023

EuroShop will feature products, solutions, presentations, talks, designated areas, and award ceremonies that address questions and provide answers that are relevant to the current and future retail industry. Issues that are both timely and critical to the future of the retail industry, including digitalization, sustainability, energy efficiency, and connectivity, will be the focus of discussion. 

Hot Topics selected for EuroShop 2023

  • Third Places
  • Customer Centricity
  • Experience
  • Vital city centers
  • Connected Retail
  • Sustainability
  • Smart Store
  • Energy Management

From 26 February to 2 March, EuroShop promises only one move in the world of retail, and it will be happening in the exhibition halls of Messe Düsseldorf.

EuroShop will boast all the attributes that make it so valuable – indeed, indispensable – for the international retail community. Additionally, the fair’s structure has been further optimized to focus its eight experience dimensions even more squarely on what matters: the success. 

What EuroShop 2023 holds in store

  • Offerings structured for even greater visitor orientation
  • Synergies across various dimensions that are already strongly intertwined
  • More hall space for high-growth areas like retail technology and refrigeration
  • Materials & Surfaces as a new dimension

Eight fascinating dimensions. All the relevant trends and topics that are currently moving the retail sector – and other sectors.

Dimension Shopfitting, Store Design & Visual Merchandising

Imagination rarely feeds off itself alone. It has to be sparked by ideas. And there are plenty of those to be found in this dimension. Pure, intense inspiration around these topics, among others:

  • Sensuality
  • Emotion
  • Third places
  • Experience

Dimension Lighting

It’s magic! Of course. But lighting in retail is so much more: smart, efficient, sustainable. After all, it’s not just a customer factor – it’s a cost factor too. This dimension trains a spotlight on these retail topics, among others:

  • Light management
  • Emotion
  • Design
  • Systems & technology

Dimension Materials & Surfaces

This new dimension of its own is anything but superficial. It dives deep into the substance of the matter to give clear answers to the question of where retail is heading – and with what materials, and on what surfaces:

  • Style
  • Sustainability
  • Elegance
  • Naturality

Dimension Retail Technology

As goes retail, so goes EuroShop: with ever more technology. Ever more comprehensive, more sophisticated solutions and systems. Presented across three and a half halls. A host of new digital shores and horizons – featuring these hot topics:

  • Seamless store
  • Analytics
  • AI
  • Mobile technologies
  • Connected retail

Dimension Retail Marketing

The customer is the retailer’s equal partner in an increasingly intensive relationship. Intensively digital today, and maybe in the metaverse tomorrow?

  • Digital interaction
  • Displays & signage
  • Customer centricity
  • Data-driven marketing

Dimension Expo & Event Marketing

Good news for everyone in the world of the live experience: your dimension will occupy the newest hall at the Düsseldorf exhibition grounds, Hall 1, for the first time. It will feature these topics, and more:

  • Brand communication
  • Stand construction & equipment
  • Communication design
  • Event technology

Dimension Food Service Equipment

Fast food? Michelin-starred cuisine? Takeaway or sit and stay? This dimension serves up hot new recipes for gastronomic experiences in retail. Here’s a sample from the menu:

  • Cooking & baking
  • Convenience systems
  • Food technology
  • To-go solutions

Dimension Refrigeration & Energy Management

14, 15, 16, 17 – four halls dedicated to two of the sector’s most important future topics: energy and sustainability. Without transformation, efficiency control and automation, there can be no lasting business success.

The specific topics here include:

  • Cabinets & coolers
  • Systems & technology
  • Sustainability
  • Automation
  • Air-conditioning
  • Engineering

Story of the city

Movement is a theme of one of Düsseldorf’s oldest stories. The modern-day city on the Rhine obtained its town charter in 1288. Children performed cartwheels in celebration, and cartwheels remain a tradition to this day – in the form of an annual cartwheeling competition, a flea market named after the cartwheel and over 100 cartwheel sculptures. So, Düsseldorf has a tradition of movement. And the city is indeed on the move, becoming increasingly global as a top destination and a base for many international companies, with people from around 180 different countries. It offers an ever-increasing quality of life, with an attractive array of cultural and leisure. And it is moving into the future with an innovative and sustainable urban concept.

Info and photo source: EuroShop 2023 brochure and Facebook